Branding Basics What Service Businesses Really Need When Starting Logo – Does not need to be complex. The best logos that owners love for many years capture a value and feel. Here are the following files to ask for from your designer that you will need for...

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Branding

The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...

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Cocktail Pitch

You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...

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Marketing Essentials

You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence....

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Tip #2 Real Estate Marketing Tips

Tip #2 Help other agents MARKET There is an incredible amount of goodwill that is developed and also the opportunity to capitalize on social proof of your work. Seek out agents who you respect, and have an audience. Then do the following: Like their posts...

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Branding: What Do You Value?

This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...

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Butterfly Catcher

Photo Credit: Mathias Reed I am a professional butterfly catcher. An entrepreneur. Ideas flutter about like mythical creatures, swarming bright and curious minds. They tease, "Can you catch me?" The Hunter is excited. Delighted by the treasures the butterfly can have,...

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NEW: All websites need a SSL Certificate

Google's new crusade to change how people build websites is SSL Certificates. As online marketers, we've seen the trend of Google incentivizing best practices by having things like a mobile version of a website, and then adding structured data. The newest incentive...

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