Betty Hedrick, CFP®, CDFA®, owner of The Hedrick Co., has been managing investments for over 30 years. Coming to Highly Anticipated to refresh the firm’s website, she wanted the site to be modern, clean, and welcoming. While she has been working in the financial industry for a very long time, she understands that her success comes from the rapport with clients. Being able to talk to a wide range of people with various comfort levels in discussing money is critical to communicate to potential clients.
Together we developed the slogan “Feel Good Talking About Your Money,” and added images of coffee and a home-environment to give viewers the sense of comfort and a boutique experience.
Lacey is a joy to work with, she has a special sense of quickly getting to who we are and how to show that in our website. She is creative, efficient, and responsive. I count her as an important part of my team.