clear, kind, and bold
This is the philosophy behind everything we create at Highly Anticipated.
clear
kind
bold
lacey jayne
Brand designer and business strategist
I help conscious service professionals create businesses that feel like authentic expressions of who they are—not performances of who they think they should be.
My approach combines traditional business strategy with energetic wisdom, beautiful design with values-centered messaging, and personal transformation with professional success.
I believe your business should contribute to the world you want to see while supporting the life you want to live. When you build from your authentic foundation, you create something that serves both your success and your values.
my story
I started in design creating wedding invitations while studying Graphic Design at the Art Institute of Pittsburgh Online and raising my first child. As someone with a lot of ideas, I eventually learned UX design to develop an app—and fell deeply in love with design collaboration and building digital experiences.
What I discovered along the way: there are countless ways a business can be successful, but when a person feels like their business truly supports the life they want to live, it becomes something entirely different. It becomes sustainable. Joyful. A genuine contribution.
That’s what we’re building at Highly Anticipated—brands and digital experiences for service-based businesses that feel like authentic extensions of the people behind them.
why desire-based marketing matters
Most marketing teaches you to identify pain points and agitate them. But here’s what I’ve learned: when you constantly focus on what’s wrong, broken, or missing, you carry that energy into your own business.
Desire-based marketing flips this. Instead of connecting with what people want to avoid, we connect with what they want to create. The difference is subtle but profound—it shifts the entire energy of how you show up and who you attract.
This isn’t about ignoring challenges or pretending problems don’t exist. It’s about leading with possibility instead of fear. When your marketing is rooted in desire, your business becomes a positive force—for you and for the people you serve.
what makes this work different
I study energy work and alchemy. I practice desire-based marketing. And I’m obsessed with how to sell services—not products, not e-commerce, but the deeply personal work of selling what you do.
Selling services is a specific skill. Because most service professionals work directly and closely with clients, your brand and marketing have to attract the right people—not just any people. When you’re building intimate, collaborative relationships, authenticity isn’t optional.
I’m also reshaping what Highly Anticipated can become. My vision is to develop new designers with the confidence to work directly with business owners and create authentic versions of themselves and their businesses.
let’s work together
If you’re a service professional who wants to build a business that reflects who you really are—not who you think you should be—I’d love to talk.