Betty Hedrick is a Certified Divorce Financial Analyst who has been guiding clients through the financial complexities of divorce since 2003. What makes Betty special is her approach to divorce financial planning as an act of cultivation rather than mere calculation. She helps people separate intertwined financial roots and nurture new growth toward independent financial wellness, recognizing that divorce is a profound life transition deserving thoughtful, compassionate guidance.
The brand identity reflects this philosophy through a custom illustration system built on the metaphor of tending plants. Just as a gardener carefully separates root systems to allow each plant to thrive independently, Betty helps clients disentangle shared finances so both parties can flourish. The hand-drawn illustrations – featuring framed vignettes of gardening tools, plants, trees, and root systems – capture the artisanal care she brings to her work. The warm palette of deep mauve, sage green, and cream creates an atmosphere of calm and trust, while the elegant monstera icon serves as a memorable symbol of growth and resilience.