Stacey Sorgen is a wellness activist disrupting the fitness industry through her HAES-aligned (Health at Every Size) approach and commitment to creating truly inclusive movement spaces. After 15+ years in business she was ready to evolve her visual identity to better reflect her growing activism work —while maintaining the tender-hearted, authentic approach that makes her unique in the wellness space. As an active Strength Camp member who trained for my first marathon under Stacey’s coaching, I understand firsthand what makes her approach transformative. The rebrand creates a cohesive digital presence that positions Stacey as the wellness activist she is—challenging diet culture, centering equity and inclusion, and building a movement where strength, kindness, and bravery aren’t just words, but a way of practicing wellness that honors every body exactly as it is.