👋 thanks for stopping by!
The Latest Blog Posts
Remembered, Respected, and Referred
My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other "serious" professions. I've thrived as an artist in this environment because I understand the three critical elements that a new...
Branding
The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...
Cocktail Pitch
You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...