Service List
List out every service that you offer as well as the price. If you work for an hourly rate, list out the services that can be included. Write out this document as if a potential client asked “what can you do for me?”Social Proof
Social proof is a way to show potential clients that you have the skills and ability to deliver on the promise of your services. Leaving an employment situation to start a business can feel like the skills don’t translate, but you can absolutely write your resume and...Ideal Client
Unlike general marketing messages aimed at appealing to everyone, highly targeted marketing messages position you as the only choice, not just another choice. To make your ideal clients feels like you’re talking right to them, you “get” them, and your service was...Mood Board
The goal of a mood board is collect elements and pictures that evoke a vibe that the business’s branding, communications, and physical environment will have. It can have elements of other logos, colors, fashion, interior design– anything that evokes a mood...
Hello! I’m Lacey, and this is Highly Anticipated. I’ve been working with businesses since 2015, creating a marketing strategy, design and websites. While I work with a lot of small law firms, my services are ideal for professionals such as coaches, accountants, financial professionals, and real estate agents.