Where to start? Marketing a New Business

Turning a career into a business is an exciting endeavor. Before getting overwhelmed which how much you feel you need to do, try reframing it into an opportunity to craft the career you want to have, and the impact you want to make. The ‘you’ in your...

Business Cards and Email Signatures

What information goes on business cards and should be included in an email signature? You’d be surprised, but there are fewer “rules” than you’d expect. Instead, let’s approach the content of business cards and email signatures from your...

How to Name Your Business

You have your business idea. You have your business model. Now what do you call it? What do you name this precious baby that you have spent all of your time nurturing and developing? Naming a business can be just as difficult as naming a baby. What do you need to...

Social Proof: What It Is, and How to Get It

When we shop, for anything, we are weary. We want to know that we’re getting a good deal and a solid product or service. We don’t want to worry about poor quality items or sketchy service people. We want to know that we’re getting the absolute best. How do we find...

Email Newsletter: Communicating to Your Network

Announcements, sales, helpful tips, and industry updates. Email newsletters are such a great way to communicate with our network. In online marketing, an email contact that has opted into a newsletter is generally worth about $10 – $15 to the business! So, if...