Where to start? Marketing a New Business
Turning a career into a business is an exciting endeavor. Before getting overwhelmed which how much you feel you need to do, try reframing it into an opportunity to craft the career you want to have, and the impact you want to make. The 'you' in your business can not...
Business Cards and Email Signatures
What information goes on business cards and should be included in an email signature? You'd be surprised, but there are fewer "rules" than you'd expect. Instead, let's approach the content of business cards and email signatures from your audience's perspective....
How to Name Your Business
Naming your business is a big deal. Here are some considerations to think about from someone who’s at ground zero of a lot businesses being built.
Social Proof: What It Is, and How to Get It
When we shop, for anything, we are weary. We want to know that we’re getting a good deal and a solid product or service. We don’t want to worry about poor quality items or sketchy service people. We want to know that we’re getting the absolute best. How do we find...
Email Newsletter: Communicating to Your Network
Announcements, sales, helpful tips, and industry updates. Email newsletters are such a great way to communicate with our network. In online marketing, an email contact that has opted into a newsletter is generally worth about $10 - $15 to the business! So, if you have...
All About Websites: Beginner’s Guide
This post is written specifically for business owners who have never built a website before, and feel like they don't even know where to begin in asking questions. The truth is that the time you know the least about how your website should or will look, is when you...
Online Calendar Systems
Have you seen those "schedule an appointment" buttons on other professional's websites, and wondered how they do they do it, or maybe why? I'll be discussing online calendar systems. Logistics, strategy, and industry-specific tools. But first, let's get into the mind...
My Maternity Plan
Around March 26th, 2020 (11 weeks away at the time of this writing), I'm going to welcome my second child into this World. To all my clients and friends who have been so supportive and in the midst of big life transitions themselves, THANK YOU! It's been a really easy...
5 Tips to Get Started Blogging!
Blogging is so NOT dead in 2020! However, the way that business owners are using blogs is a bit different. In the past, business owners usually created blog posts to grab SEO points and build links to get a higher rank in search engines. Since SEO takes time to build...
Small Business Branding – What You Really Need
Gone are the days when all that most businesses need in terms of branding was a logo, and store signs, and an advertisement in the phone book. What most business owners are experiencing are the growing pains associated with the democratization of marketing. No longer...
Instead of Worrying About Money… Do This
I'm part of a lot of different entrepreneur groups online, and the other week I heard the same question in a few different variations that I have experienced, and my business owner friends have too: "How do I make (insert number) amount more money?" "What do I do when...
Creating Marketing Flow
Here’s what I know: When you really care about what you do and you are deeply passionate about the experience and transformation you are offering to your clients… the standard marketing tips feel disingenuous and gross. So, you do nothing. You put off Facebook posts,...
What is Domain Authority?
The Most Important Marketing Number Most Business Owners Don't Know About Do you know what your domain authority is? Google does... Domain authority is a number between 1 and 100 that indicates to search engines how trustworthy and share-worthy your website is. Want...
How to Get a Website Name from Namecheap.com
Something that makes me really upset is how unnecessarily complicated the process of buying what you need to start your website is. However, there are a few things that you need to know, and this resource is all about claiming your website and buying the right tools...
How to Login to Your Website
Open up your internet browser and enter your website address into the search bar. Your login screen will be located at: www. yourwebsite.com/wp-admin If you've entered the wrong password too many times, the dashboard will lock your account and you will...
Remembered, Respected, and Referred
My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other "serious" professions. I've thrived as an artist in this environment because I understand the three critical elements that a new...
Branding
The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...
Cocktail Pitch
You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...
Marketing Essentials
You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence....
5 NEW Marketing Tips: In the Age of “Fake” Communication
"Fake" Communication?!? That's a little harsh, right? Let me explain. With all the get rich quick schemes that are thrown on entrepreneurs these days, I get frustrated with the prevailing idea that to succeed in marketing we need to broadcast information...
Branding: What Do You Value?
This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...
Hello! I’m Lacey, and this is Highly Anticipated. I’ve been working with businesses since 2015, creating a marketing strategy, design and websites. While I work with a lot of small law firms, my services are ideal for professionals such as coaches, accountants, financial professionals, and real estate agents.