Hello! I’m Lacey, and this is Highly Anticipated. I’ve been working with businesses since 2015, creating a marketing strategy, design and websites. While I work with a lot of small law firms, my services are ideal for professionals such as coaches, accountants, financial professionals, and real estate agents.
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Behind the Scenes: Branding Process
Step One: Branding Kickoff CallCollaboration is essential to developing a brand that "works" now and for many years to come. Here, it's all about the excitement of starting a new business or showing up intentionally.Some of the questions you'll be...
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Book Review – Building a Storybrand
Book Review - Building a Storybrand, by Donald Miller There are a lot of books on branding. By golly, I'm writing one myself. However when I talk to business owners about how important a clear and actionable message about your professional service is,...
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What Happy Entrepreneurs Know
What Happy Entrepreneurs Know Who hasn’t struggled at the end of the month with a pile of bills and an email inbox not so filled with inquiries of new clients? Slow seasons happen to the best of us. Staffing problems happen. Client issues arise. I...
read moreHow to Login to Your Website
Open up your internet browser and enter your website address into the search bar. Your login screen will be located at: www. yourwebsite.com/wp-admin If you've entered the wrong password too many times, the dashboard will lock your account and you will...
read moreRemembered, Respected, and Referred
My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other "serious" professions. I've thrived as an artist in this environment because I understand the three critical elements that a new...
read moreBranding
The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...
read moreCocktail Pitch
You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...
read moreMarketing Essentials
You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence....
read moreTip #2 Real Estate Marketing Tips
Tip #2 Help other agents MARKET There is an incredible amount of goodwill that is developed and also the opportunity to capitalize on social proof of your work. Seek out agents who you respect, and have an audience. Then do the following: Like their posts...
read moreTip #1 Real Estate Agent Marketing Tips
Tip #1 Think of Yourself as a PRODUCT Not to sound like a broken record, but as a real estate agent there is you, and there are all the other people who decided to open the same business, in the same market, at the same time. What is YOUR product? How is...
read more5 NEW Marketing Tips: In the Age of “Fake” Communication
"Fake" Communication?!? That's a little harsh, right? Let me explain. With all the get rich quick schemes that are thrown on entrepreneurs these days, I get frustrated with the prevailing idea that to succeed in marketing we need to broadcast information...
read moreBranding: What Do You Value?
This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...
read moreButterfly Catcher
Photo Credit: Mathias Reed I am a professional butterfly catcher. An entrepreneur. Ideas flutter about like mythical creatures, swarming bright and curious minds. They tease, "Can you catch me?" The Hunter is excited. Delighted by the treasures the butterfly can have,...
read moreNEW: All websites need a SSL Certificate
Google's new crusade to change how people build websites is SSL Certificates. As online marketers, we've seen the trend of Google incentivizing best practices by having things like a mobile version of a website, and then adding structured data. The newest incentive...
read moreDon’t Accept Another Client Without First Asking These Questions:
First Things First The reason to run and operate your own law practice is so that you don't have to take on clients that you don't like. Furthermore, taking on the wrong type of client will suck the energy and delight right out of you, all the while the leech can't...
read moreBigger or Better
Have you heard the story of the man who made a series of trades from a red paper clip to a house in two years? We all barter and trade skills, items, services, and cash. This is one woman's experiment to show her eight-year-old son how he can play a role in...
read moreAre You My Client? Part 1
Welcome to a three part series, Are you my Client? Dedicated to the powerful idea of designing your business around who you want to work with, and who will make your business profitable. At Highly Anticipated, we can bank on two powerful questions to drive design:...
read moreDelight
I am hoping you have been delighted by a business recently. Think back to the last time you silently said to yourself “Oh, that is nice.” Was it the foam art in your cappuccino at a new coffee shop? Maybe it was the nice folder presentation of all your financial...
read moreMillennials at Work: Opportunities!
What is a Millennial, and why are they so…different? Here one Millennial explores the social changes that have led to this powerful group’s consumer and work habits, and reveals the opportunities for your business. "Kid's these days," said every man and woman over 40,...
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