What is Domain Authority?
The Most Important Marketing Number Most Business Owners Don't Know About Do you know what your domain authority is? Google does... Domain authority is a number between 1 and 100 that indicates to search engines how trustworthy and share-worthy your website is. Want...
Behind the Scenes: Branding Process
Step One: Branding Kickoff CallCollaboration is essential to developing a brand that "works" now and for many years to come. Here, it's all about the excitement of starting a new business or showing up intentionally.Some of the questions you'll be...
Book Review – Building a Storybrand
Book Review - Building a Storybrand, by Donald Miller There are a lot of books on branding. By golly, I'm writing one myself. However when I talk to business owners about how important a clear and actionable message about your professional service is,...
What Happy Entrepreneurs Know
What Happy Entrepreneurs Know Who hasn’t struggled at the end of the month with a pile of bills and an email inbox not so filled with inquiries of new clients? Slow seasons happen to the best of us. Staffing problems happen. Client issues arise. I...
Highly Anticipated’s 5-Minute Rule
A Skittle falls to your kitchen floor and pick it up and pop it into your mouth. Five-second rule! Well, Highly Anticipated’s five-minute rule isn’t anything like that, however, it affords clients a resource to get changes made to their design or website...
How to Get a Website Name from Namecheap.com
Something that makes me really upset is how unnecessarily complicated the process of buying what you need to start your website is. However, there are a few things that you need to know, and this resource is all about claiming your website and buying the...
How to Login to Your Website
Open up your internet browser and enter your website address into the search bar. Your login screen will be located at: www. yourwebsite.com/wp-admin If you've entered the wrong password too many times, the dashboard will lock your account and you will...
Remembered, Respected, and Referred
My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other "serious" professions. I've thrived as an artist in this environment because I understand the three critical elements that a new...
Branding
The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...
Cocktail Pitch
You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...
Marketing Essentials
You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence....
5 NEW Marketing Tips: In the Age of “Fake” Communication
"Fake" Communication?!? That's a little harsh, right? Let me explain. With all the get rich quick schemes that are thrown on entrepreneurs these days, I get frustrated with the prevailing idea that to succeed in marketing we need to broadcast information...
Branding: What Do You Value?
This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...
Butterfly Catcher
Photo Credit: Mathias Reed I am a professional butterfly catcher. An entrepreneur. Ideas flutter about like mythical creatures, swarming bright and curious minds. They tease, "Can you catch me?" The Hunter is excited. Delighted by the treasures the butterfly can have,...
Riggs Wealth Management
Riggs Wealth Management Money Buys Choices Greg Riggs is a well-respected investment fiduciary advisor who has been running an independent financial advisement firm for many years. When Greg came to Highly Anticipated for a brand update, he knew he wanted something...
NEW: All websites need a SSL Certificate
Google's new crusade to change how people build websites is SSL Certificates. As online marketers, we've seen the trend of Google incentivizing best practices by having things like a mobile version of a website, and then adding structured data. The newest incentive...
Don’t Accept Another Client Without First Asking These Questions:
First Things First The reason to run and operate your own law practice is so that you don't have to take on clients that you don't like. Furthermore, taking on the wrong type of client will suck the energy and delight right out of you, all the while the leech can't...
Bigger or Better
Have you heard the story of the man who made a series of trades from a red paper clip to a house in two years? We all barter and trade skills, items, services, and cash. This is one woman's experiment to show her eight-year-old son how he can play a role in...
Are You My Client? Part 1
Welcome to a three part series, Are you my Client? Dedicated to the powerful idea of designing your business around who you want to work with, and who will make your business profitable. At Highly Anticipated, we can bank on two powerful questions to drive design:...
Prolumina
Prolumina Bringing Light to Litigation When attorneys of high-profile, high-stake cases want a design firm, they turn to Prolumina. Built mostly by word-of-mouth, Prolumina has created graphics for the nation’s most notorious cases. The powerful strategy attorneys can...
Adult Care Solutions
Adult Care Solutions Guiding Individuals and Families Through Adult Care Maria Burcheci is an advocate for seniors who, for one reason or another, no longer live independently. Coming from a family legacy of adult care providers, her approach is to always start with...
Somers Tamblyn King Isenhour Bleck PLLC
Somers Tamblyn King Isenhour Bleck PLLC Your journey. Our Guidance. Highly Anticipated oversaw the creative direction of the merger between two law firms in the Seattle Area. Somers Tamblyn King PLLC and Isenhour Bleck PLLC wanted an identity that combined the style...
Delight
I am hoping you have been delighted by a business recently. Think back to the last time you silently said to yourself “Oh, that is nice.” Was it the foam art in your cappuccino at a new coffee shop? Maybe it was the nice folder presentation of all your financial...
Millennials at Work: Opportunities!
What is a Millennial, and why are they so…different? Here one Millennial explores the social changes that have led to this powerful group’s consumer and work habits, and reveals the opportunities for your business. "Kid's these days," said every man and woman over 40,...