Lacey Jayne Portrait

Hello! I’m Lacey, and this is Highly Anticipated. I’ve been working with businesses since 2015, creating a marketing strategy, design and websites. While I work with a lot of small law firms, my services are ideal for professionals such as coaches, accountants, financial professionals, and real estate agents.

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Branding

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What Happy Entrepreneurs Know

What Happy Entrepreneurs Know

What Happy Entrepreneurs Know Who hasn’t struggled at the end of the month with a pile of bills and an email inbox not so filled with inquiries of new clients?   Slow seasons happen to the best of us. Staffing problems happen. Client issues arise. I work...

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Branding

The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It's also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...

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Cocktail Pitch

You've been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren't searching out investors, you are looking to grow your firm into a business that is remembered,...

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Marketing Essentials

You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence....

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Tip #2 Real Estate Marketing Tips

Tip #2 Help other agents MARKET There is an incredible amount of goodwill that is developed and also the opportunity to capitalize on social proof of your work. Seek out agents who you respect, and have an audience. Then do the following: Like their posts...

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Branding: What Do You Value?

This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...

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Butterfly Catcher

Photo Credit: Mathias Reed I am a professional butterfly catcher. An entrepreneur. Ideas flutter about like mythical creatures, swarming bright and curious minds. They tease, "Can you catch me?" The Hunter is excited. Delighted by the treasures the butterfly can have,...

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NEW: All websites need a SSL Certificate

Google's new crusade to change how people build websites is SSL Certificates. As online marketers, we've seen the trend of Google incentivizing best practices by having things like a mobile version of a website, and then adding structured data. The newest incentive...

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Bigger or Better

  Have you heard the story of the man who made a series of trades from a red paper clip to a house in two years? We all barter and trade skills, items, services, and cash. This is one woman's experiment to show her eight-year-old son how he can play a role in this...

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Are You My Client? Part 1

Welcome to a three part series, Are you my Client? Dedicated to the powerful idea of designing your business around who you want to work with, and who will make your business profitable. At Highly Anticipated, we can bank on two powerful questions to drive design:...

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Delight

I am hoping you have been delighted by a business recently. Think back to the last time you silently said to yourself “Oh, that is nice.” Was it the foam art in your cappuccino at a new coffee shop? Maybe it was the nice folder presentation of all your financial...

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Millennials at Work: Opportunities!

What is a Millennial, and why are they so…different? Here one Millennial explores the social changes that have led to this powerful group’s consumer and work habits, and reveals the opportunities for your business. "Kid's these days," said every man and woman over 40,...

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