Social Proof: What It Is, and How to Get It
When we shop, for anything, we are weary. We want to know that we’re getting a good deal and a solid product or service. We don’t want to worry about poor quality items or sketchy service people. We want to know that we’re getting the absolute best. How do we find...Email Newsletter: Communicating to Your Network
Announcements, sales, helpful tips, and industry updates. Email newsletters are such a great way to communicate with our network. In online marketing, an email contact that has opted into a newsletter is generally worth about $10 – $15 to the business! So, if...All About Websites: Beginner’s Guide
This post is written specifically for business owners who have never built a website before, and feel like they don’t even know where to begin in asking questions. The truth is that the time you know the least about how your website should or will look, is when...Online Calendar Systems
Have you seen those “schedule an appointment” buttons on other professional’s websites, and wondered how they do they do it, or maybe why? I’ll be discussing online calendar systems. Logistics, strategy, and industry-specific tools. But first,...
Hello! I’m Lacey, and this is Highly Anticipated. I’ve been working with businesses since 2015, creating a marketing strategy, design and websites. While I work with a lot of small law firms, my services are ideal for professionals such as coaches, accountants, financial professionals, and real estate agents.