Social Proof: What It Is, and How to Get It

When we shop, for anything, we are weary. We want to know that we’re getting a good deal and a solid product or service. We don’t want to worry about poor quality items or sketchy service people. We want to know that we’re getting the absolute best. How do we find...

Email Newsletter: Communicating to Your Network

Announcements, sales, helpful tips, and industry updates. Email newsletters are such a great way to communicate with our network. In online marketing, an email contact that has opted into a newsletter is generally worth about $10 – $15 to the business! So, if...

Online Calendar Systems

Have you seen those “schedule an appointment” buttons on other professional’s websites, and wondered how they do they do it, or maybe why? I’ll be discussing online calendar systems. Logistics, strategy, and industry-specific tools. But first,...

Instead of Worrying About Money… Do This

I’m part of a lot of different entrepreneur groups online, and the other week I heard the same question in a few different variations that I have experienced, and my business owner friends have too: “How do I make (insert number) amount more money?”...

Creating Marketing Flow

Here’s what I know: When you really care about what you do and you are deeply passionate about the experience and transformation you are offering to your clients… the standard marketing tips feel disingenuous and gross. So, you do nothing. You put off Facebook posts,...

Remembered, Respected, and Referred

My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other “serious” professions. I’ve thrived as an artist in this environment because I understand the three critical elements that...