Book Review – Building a Storybrand

Book Review – Building a Storybrand, by Donald Miller   There are a lot of books on branding. By golly, I’m writing one myself. However when I talk to business owners about how important a clear and actionable message about your professional service is,...

Remembered, Respected, and Referred

My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other “serious” professions. I’ve thrived as an artist in this environment because I understand the three critical elements that...

Cocktail Pitch

You’ve been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren’t searching out investors, you are looking to grow your firm into a business that is remembered,...

Marketing Essentials

You are newly out on your own. Congratulations! Or, perhaps you are planning to make your move, and are looking for a get started list that is not completely overwhelming. Or, you are looking to fill in some big holes to your branding and presence. Nevertheless, this...

5 NEW Marketing Tips: In the Age of “Fake” Communication

“Fake” Communication?!? That’s a little harsh, right? Let me explain. With all the get rich quick schemes that are thrown on entrepreneurs these days, I get frustrated with the prevailing idea that to succeed in marketing we need to broadcast...