Small Business Branding – What You Really Need

Gone are the days when all that most businesses need in terms of branding was a logo, and store signs, and an advertisement in the phone book. What most business owners are experiencing are the growing pains associated with the democratization of marketing. No longer...

Remembered, Respected, and Referred

My work in design and marketing has mainly been around professional services; lawyers, therapists, financial advisors and other “serious” professions. I’ve thrived as an artist in this environment because I understand the three critical elements that...

Branding

The 8 Archetypes of Branding Innovation – Captures the imagination of the unknown. Great for attracting clients with FOMO (fear of missing out). It’s also a promise to stay new and fresh. Craftsmanship – Celebrates history and culture. The opposite of...

Cocktail Pitch

You’ve been given bad (incomplete) advice. Elevator Pitches rarely make an impact when delivered by a professional trying to explain what they do. You aren’t searching out investors, you are looking to grow your firm into a business that is remembered,...

Branding: What Do You Value?

This is big, business people! Chances are you picked your profession as a business owner to please a value that you hold dear. My eyes got watery when I heard, Mikel Sagoian of Valor Legal Group talk about how by practicing Family Law she was able to hold individuals...