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Fonts

Style of type used to convey a message about the brand

The style of fonts has a subtle (and not so subtle, hello, comic sans) influence on how the type is read, and the look of a font in comparison with the meaning the word has.

This is a quick overview of font styles:

Serif

Lora

Merriweather

Tradition, Established, Trustworthy, Masculine

San-Serif

Public Sans

Montserrat

Minimalist, Modern, Clean

Cursive

Great Vibes

Mrs Saint Delafield

Historical, Elegant, Luxurious, Elite

Script

Beth Ellen

Meow Script

Personal, Informal, Honest, Feminine

Display

Bebas Neue

Special Elite

Bold, Artistic, Solid

There is a lot research behind font choice and recommendations for fonts based off your client demographic. Large serif fonts for older readers, and san-serif font for a modern easy-read. Take a look at this article by UX Designer, Dora Cee: Becoming type-sensitive with font psychology

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Steps to Grow a Business

  1. Values
  2. Mission
  3. Service List
  4. Social Proof
  5. Ideal Client
  6. Moodboard
  7. Color Codes
  8. Branding Assets (logos)
  9. Fonts
  10. Image Library
  11. Domain
  12. Branded Email Address
  13. Google Business Profile
  14. Request for reviews email template
  15. Reviews
  16. Calendar Scheduling
  17. Client Onboarding
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  29. Landing Pages for Each Service
  30. Rain Making Email Template
  31. Referral Response Email Template
  32. Social Media Content Scheduler
  33. Facebook Business
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  35. Linkedin Personal
  36. Linkedin Business
  37. Pinterest
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  41. Social Media Landing Page
  42. SEO Audit
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  44. PR Plan
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