Style of type used to convey a message about the brand

The style of fonts has a subtle (and not so subtle, hello, comic sans) influence on how the type is read, and the look of a font in comparison with the meaning the word has.

This is a quick overview of font styles:




Tradition, Established, Trustworthy, Masculine


Public Sans


Minimalist, Modern, Clean


Great Vibes

Mrs Saint Delafield

Historical, Elegant, Luxurious, Elite


Beth Ellen

Meow Script

Personal, Informal, Honest, Feminine


Bebas Neue

Special Elite

Bold, Artistic, Solid

There is a lot research behind font choice and recommendations for fonts based off your client demographic. Large serif fonts for older readers, and san-serif font for a modern easy-read. Take a look at this article by UX Designer, Dora Cee: Becoming type-sensitive with font psychology

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Steps to Grow a Business

  1. Values
  2. Mission
  3. Service List
  4. Social Proof
  5. Ideal Client
  6. Moodboard
  7. Color Codes
  8. Branding Assets (logos)
  9. Fonts
  10. Image Library
  11. Domain
  12. Branded Email Address
  13. Google Business Profile
  14. Request for reviews email template
  15. Reviews
  16. Calendar Scheduling
  17. Client Onboarding
  18. Billing
  19. Basic Website
  20. Homepage
  21. About page
  22. Services page
  23. Contact page
  24. Email Newsletter List
  25. Email Opt-in
  26. Business Cards
  27. Brochure
  28. Blog
  29. Landing Pages for Each Service
  30. Rain Making Email Template
  31. Referral Response Email Template
  32. Social Media Content Scheduler
  33. Facebook Business
  34. Instagram
  35. Linkedin Personal
  36. Linkedin Business
  37. Pinterest
  38. YouTube
  39. TikTok
  40. Twitter
  41. Social Media Landing Page
  42. SEO Audit
  43. Sales funnels for each service
  44. PR Plan
  45. Advertising